You don't have to be from Nashville to know that not all Country fans are the same - and that principle holds across all major genres. So what makes a 90's Hip-Hop fan different from a Trap fan? And how do you have to adapt your consumer marketing when pivoting from Regional Mexican sub-genres to Reggaeton? Mainstream fans get the most coverage, but it is important to understand the unique characteristics of sub-genre fans to make sure you are reaching the appropriate audience when planning tours, social media, and brand marketing. Join Luminate for a closer look at the unique fans of some of these sub-genres (and more!). We'll take a look at these fanbases, the sub-genres superfans, and dive deep into their demos, attitudes, behaviors, and — most importantly — how to activate them.
